Tower cookie policy: practical choices for stored preferences

Cookies are small pieces of browser-stored information that help a service remember a choice or recognise a returning session. At Tower, we use them as part of a clear, usable online experience rather than as a substitute for player judgement.
This policy explains the roles cookies can play and the controls available in a browser. Our wording stays practical: a preference is useful only when it can be understood and changed.

How we update cookie information

Policy wording

We keep policy wording under review so it reflects the way our online services are presented. When we revise the policy, we publish the updated version with its date.

Meaningful changes

We present a material change in plain language. Our aim is to make it possible to recognise what the updated wording covers without turning routine reading into a technical exercise.

Cookie types and their roles

Different cookies can support different parts of an online service.

• Essential cookies help a browser keep a session functioning.
• Preference cookies remember choices that make a return visit more consistent.
• Analytics cookies help us understand broad patterns of use so we can improve presentation.
• Third-party cookies may be involved where an external service supports a feature we use.

We treat these categories as distinct roles, because a stored preference is not the same thing as a technical session control.

What a cookie means in everyday use

A cookie is a short browser record associated with a visit or a chosen setting. It can help a browser retain a preference between visits, or it can support a service function during a single visit.

• A session cookie can support continuity while a browser session is active.
• A preference cookie can retain a selected setting.
• An analytics cookie can contribute to aggregated improvement work.

Our policy uses these labels to explain purpose, not to make a choice on a player’s behalf.

Consent and changing a choice

Initial choice

Where a cookie choice is presented, we ask for it in a form that separates the available categories. Our aim is to make the decision readable before it is made.

Later changes

A browser setting can be revisited after the first choice. Changing a choice may affect how particular preferences or optional features behave, while basic browser controls remain available to the user.

Managing cookies in a browser

Browser controls

Most browsers provide settings to view, limit, or remove stored cookies. We encourage players to use the controls of the browser they actually use, because those controls govern what is stored locally.

Clearing stored records

Removing cookies can reset remembered preferences. It can also mean that a later visit starts without the settings previously stored by the browser.
Last updated: 3 November 2026